Posts by Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. Dave is editor of the 100+ templates, ebooks and courses in the digital marketing resource library created by our team of 25+ digital marketing experts. Our resources are used by our Premium members in more than 100 countries to Plan, Manage and Optimize their digital marketing. Free members can access our free sample templates here. Dave is a keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. My personal site, DaveChaffey.com, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. Please connect on LinkedIn to receive updates or ask me a question.
Our guide to creating a SWOT analysis to define digital strategy using the TOWS technique A SWOT analysis is an essential part of any business or marketing plan. It allows you to create a plan of action based not on what …..
Discover our top 7 recommended different types of marketing plan options for developing and streamlining your marketing planning activities Planning is a must for any business that wants to succeed, but choosing the right type of plan to define your …..
How to select the 5 best marketing channels from 30+ alternatives Small businesses have particularly limited resources whether it is people or budget, so it’s crucial to select the most cost-effective communications to invest in. That means, free and low-cost …..
Use our digital marketing maturity models to assess new opportunities for upskilling and digital transformation Ever since I’ve been involved in working with businesses to improve their digital marketing, I’ve seen huge variations in digital capabilities. That’s why at Smart …..
Dr. Dave Chaffey, author of Digital Marketing: Strategy, Implementation and Practice explains a process to achieve success by focusing on the 18 most important digital marketing techniques Simply put, our definition of digital marketing, or online marketing, is: “Achieving marketing …..
Mastering the art of the product launch: 3 product launch examples plus our recommended tools and templates to help get your product launch off the ground You are working during one of the most entrepreneurial eras in history. Thanks to …..
If you want to develop a strategy, where do you start? Well, it can be summarised in two or three sides of A4 in a table linking strategies to SMART objectives and KPIs to make sure you’re on track…
E-commerce 2023: The latest data and forecasts for all things online retail growth It’s interesting to look back at e-commerce growth over the last few years and think forward to the future of this industry. As demonstrated by these charts …..
What are the most popular free and paid marketing writing asisstant tools using generative AI for creating content? 2023 has been a rare year in marketing, where the latest martech innovations we discuss have crossed over into the mainstream. Of …..
Our compilation of the latest social media statistics of consumer adoption and usage of social networking platforms Social networks have transformed marketing and, as this post shows, their popularity is still growing in our latest global social media statistics research …..
